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Going global: here is why your business needs a multilingual website

Is your business looking to expand overseas and possibly tap into a new customer base? Launching a multilingual website is one of the best ways to go about it. With a growing number of online shoppers worldwide, there is enormous potential for businesses to tap into the overseas market. Here are 6 reasons why your company needs a multilingual website:

Non-English speakers

While English remains the dominant language online, the scenario is changing. Other languages, including Chinese and Spanish, are growing at a rapid speed. In other words, not all of your potential clients speak English, even less so if you’re targeting foreign markets. Thus, it is fundamental for you to cater to their needs in their native language.


A multilingual website will promote your brand or product to an international target market. Apart from brand marketing, it is one of the most effective ways to build relationships with present and new customers across the world.

Put simply, a multilingual website gives your company a global outlook, ultimately boosting your brand image and making it stand out.


As mentioned earlier, a multilingual website is the way to make your business ‘go global.’ It gives your business an edge over competitors. It is not common for websites to feature content in more than one language. Therefore, make use of every opportunity to gain an advantage over your direct competitors by launching a multilingual website.

Search engine optimization

SEO is an essential marketing approach that leads potential customers to your website. Many countries, such as Japan and France, have their own local search engines, and the locals prefer these over Google, Bing, and Yahoo.

These local search engines are in their native languages. So, if you do not have a multilingual website, you cannot expect to tap these key market segments successfully.


Every new language added to a website leads to a potential increase of 100% in sales. Therefore, with a multilingual website translated into some major languages, such as Spanish, French, German and Italian, you could end up with a 400% increase in sales.

Customer Satisfaction

A multilingual website shows to your target market that you actually think about your customer needs. As a result, they are likely to do business with you because they feel that you are catering to their specific language needs.

Similarly, the issue of trust prevails in online shopping. If you offer customers a language alternative, it makes them feel while making purchasing over the Internet.

These are the main advantages of having a multilingual website for your business. Click here to get access to high quality business translation services . From technical documents to websites, we offer superior standard translations of all kinds.


This article was written by: admin_eng